Direct Mail
When your competitors are using email, dare to be different and send mail! Despite the emergence of online marketing, direct mail has proved to be a reliably successful marketing tool. When used in conjunction with a multi-touch approach, it helps you to reach out to your consumers at the right time, with the right message, and via the right medium, improving overall response and performance.
We can target your customers based on their persona, actions, or where they live, and we can even customize the mail piece so that you can have a one-to-one interaction with your recipients, thanks to our variable data printing capabilities. We can also provide accurate delivery and mail tracking services, ensuring that your marketing message is on time.
Mail Gets Opened
Struggling to get your marketing emails opened? Are they ending up in spam filters? Up to 90% of mail gets opened, compared to only 20-30% of emails.
Preferred Method of Contact
Customer are tired of receiving so much email. 73% of American consumers say they prefer being contacted by brands via mail because they can read it whenever they want.
Higher Response Rate
Is your response rate, or click through rate low? You can achieve a 5-9x higher response rate with direct mail marketing compared to email.
Increase Website Traffic
Mail drives customers to your website. 68% of marketing respondents said combining digital and direct mail increased website visits, and 60% said it increased their ROI.
Our core services include data processing, CASS Certification, NCOA updating, ink jet imaging, inserting, tabbing, hand work and kitting, and delivery to the post office. No need to deal with the post office anymore. Solid impressions takes your job from concept to mail!`
Direct Mail Services FAQ's
Do you handle the entire direct mail process?
Yes—we manage everything from printing and addressing to sorting and mailing. You don’t have to coordinate multiple vendors or worry about USPS requirements.
Want a hands-off direct mail campaign? Request a quote.
Can you help lower my postage costs?
Absolutely. We use presorting and USPS automation to qualify your mail for the lowest possible rates.
Do I need to have a mailing list?
No. We can clean your existing list, remove duplicates, or help you acquire a targeted list based on your audience.
How fast can a direct mail campaign be completed?
Many projects are completed within a few days, depending on size and complexity. Rush options are available if you’re on a deadline.
Have a deadline? Contact us and we’ll map it out.
What size or format works best for direct mail?
It depends on your goal and budget. Postcards, letters, and self-mailers all have advantages—we’ll guide you to the best option.
Not sure what format to use? We’ll recommend the best fit. Give us a call at 630-543-7300
